IRUK Top500 INTERVIEW Alex Birch of OC&C Strategy Consultants on the Brexit effect on multichannel strategy

Our latest IRUK Top500 report on Strategy & Innovation hits subscribers desks this week. In it we’ve looked at how Brexit might affect multichannel and ecommerce strategies. Here we have an extra interview on that subject with Alex Birch, partner at OC&C Strategy Consultants InternetRetailing: How do you see the (more…)

IRUK Top500 Merchandising INTERVIEW Shop Direct on data and the customer experience

The 2016 IRUK Top500 Merchandising Performance Dimension Report looks at the merchandising strategies that best practice retailers are putting to work. Here, Chloe Rigby hears from Jonathan Wall and Sam Perkins on how merchandising strategies guide Shop Direct websites from Very to Littlewoods.com. Shop Direct has invested heavily in data (more…)