Last year, the number of mobile phones on the planet exceeded the number of people and the figure is increasing five times faster than the human population. In the UK, the average home now has 7.4 internet-enabled devices with smartphones being the most common. More than half of homes also have a tablet device with almost a quarter of those without one when questioned in February saying that they’d have one by the end of the year. No wonder then that mobile shopping is on the increase, having overtaken purchases from desktops as the growth area for retail.
“We don’t see mobile slowing down,” commented Sarah Baillie, Head of Multichannel Business Development, House of Fraser in an interview on InternetRetailing.net with Chloe Rigby. “In fact, we don’t really talk about mobile now, but about touch interfaces,” she said after House of Fraser won the InternetRetailing Award not just for Mobile but also the Innovation Award and the Judges’ Award.