Editor’s comment

The future of online shopping

In today’s newsletter we’re taking a look at the future of retail, with the help of reports from both Forrester and Shopppercentric on the development of multichannel retail. They make for interesting reading side by side, since Shoppercentric sees shops as an important part of retail, but Forrester suggests they are destined to lose some sales to the online channel. At first glance these seem contradictory – but it’s entirely possible that both will be proved correct – and that shops will remain critical to the purchase process, even while more sales are completed online. Read our stories below to find out more.

Today we also have news from Cotton Traders, an indepth look at social shopping phenomenon Pinterest – and what retailers need to know about it, and news of Vente-Privée’s move into the music business. Today’s preview of Internet Retailing Expo (IRX 2012) features Dave Chaffey, of Smart Insights, with advice on how retailers can get found online.

A reminder too that you can register for IRX 2012, to be held at the NEC in Birmingham on March 21 and 22 2012.

The event, which follows on from last year’s highly successful debut Expo, offers the chance to get up-to-date with the latest developments in multichannel and online retailing. Attendance at the event is free and last year more than 2,600 people attended. If you’d like to join them in 2012, you can register at www.internetretailingexpo.com.

Thanks for reading, and I hope you find today’s newsletter interesting.

Chloe Rigby, web editor