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80% of US shoppers will be using mobile this holiday season

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More than 80% of American consumers plan on using their mobile shopping apps this holiday season, according to a study by GPShopper and comScore.

In fact, the study finds that 80% of them already use a mobile shopping app every month and nearly 60% use their favorite retailer’s app at least weekly. Two thirds have at least three shopping apps on their phone and the same proportion keep them for at least six months.

The most important contributors to satisfaction with a retail app are My Favorite Store/Brand, Loyalty Programs, and Mobile Exclusive Offers, says the survey.

Across this holiday season, most shoppers intend to use their phones for Researching Products and Comparing Prices In-Store. Loyalty points also figure highly, says the study.

The figures in the UK come hot on the heels of UK figures that show that more UK shoppers are looking to do their Christmas shopping online. David McCorquodale, head of retail at KPMG [IRDX VKPM], said: ““With the Bank Holiday boosting September figures, October growth rates online look somewhat weaker in comparison, with total non-food online sales up just 9.2%. However, online penetration rates jumped to 19.1% during the month as many retailers launched e-promotions to encourage pre-festive spending.”

We expect their to be a boom in mobile use this Christmas in the UK also, starting this week with the beginnings of “singles day” in the UK as a new shopping phenomenon. More news as we get it.



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