Traditional merchandising is all about showing shoppers the items they’re most likely to buy and making sure those items appear to their best advantage at the most persuasive points of the
store, from the shop window to the end of aisle.
Digital merchandising has taken that further still, since it works to ensure that shoppers can always see items that are relevant to them, whether they’re using in-store technology or shopping from a smartphone. It is also giving them easy access to features and functionality in order for them to complete the transaction.
But digital merchandising is just as importantly about the basics – about ensuring the product can be seen and understood clearly, via detailed product descriptions and clear images that illustrate exactly what a shopper is getting.
In this IRUK Top500 Merchandising report, we have delved into the detail of what Top500 retailers are doing to ensure that they are pitching their merchandising well, from counting the number of images that each uses to illustrate a product to considering the effectiveness of personalisation.
The research is then explored through case studies covering the likes of Next and Argos, interviews, retailer rankings and 12 practical approaches to merchandising.
Together with the analysis from the RetailX research experts, and insights from our partner Oracle Bronto, this report is essential reading for all forward-thinking retailers.
