Lessons in expanding to new territories
In the highly competitive online retail sector, the need for growth is imperative. Yet achieving that growth today can no longer be done simply by focussing on just domestic market expansion – retailers need to look further afield.
Based on expert views, inside knowledge from the coalface of global retail expansion and through extensive research, this eBook produced in association with Rakuten Advertising leads you through the steps you will need to follow to develop an overseas expansion plan, as well as offering sound tips and hints from those that have actually done it.
Steps in this eBook include:
- The commercial drivers of growth
- How to overcome the challenges of overseas growth
- Growth strategies to follow
- Marketing into growth
- Tactics to winning loyalty
- Using influencers
- Case Studies from: FitFlop, Stylebop & Forzieri
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