This presentation will look at some of the challenges faced by retailers in attempting to optimise their online customer experience. In particular, we’ll be looking at:
Typical issues with implementing personalisation on eCommerce sites
Common problems with site search
The challenges involved in migrating offline merchandising technique to online
André Brown, Co-Founder and CEO, Locayta
André Brown is the CEO and Co-Founder of Locayta. The company’s online merchandising platform Locayta Freestyle Merchandising®, provides key functionality to retailers’ eCommerce sites including: site search, product recommendations and visual merchandising.
Under André’s leadership the company has grown to become a significant player providing online merchandising to major retailers including Tesco Clothing, Superdry, Boohoo, TK Maxx, Laura Ashley, Paperchase, Nicole Farhi, Urban Outfitters and many more.
André has more than 25 years’ experience in bringing new technologies to the UK and US markets, having handled mergers, acquisitions and strategic alliances for a number of blue chips as well as being one of the leaders of the team that originally brought Adobe Acrobat to the UK marketplace.
André holds a Bsc. in Economics, as well as qualifications in Corporate Finance (London Business School) and Marketing Innovative Technologies (Harvard Business School).
– See more at: www.internetretailing.net/customer-experience-19th-june/#sthash.0llpcB4D.dpuf
InternetRetailing Jumpstart Customer Experience
André Brown – Co-founder and CEO, Locayta
19.06.2013
