Great web and mobile experiences are key to engaging consumers, yet difficult to achieve. To drive engagement and online revenue, its critical to optimise performance to meet consumer expectations for consistent, fast, and secure experiences.
It is well known that a slow performing or error prone website can cost millions in lost revenue. Digital performance management is key to be able to monitor, optimise and validate the business impact of web performance strategies.
This Webinar, in partnership with Ingka Group and Internet Retailing, reveals how IKEA measures website performance, and the different strategies they employ to improve it.
You’ll learn how:
- Real user data helps IKEA monitor and evaluate the performance of their website
- The split between mobile and desktop impacts performance
- IKEA optimises the front end of their website for performance improvements
- IKEA handles the tradeoff between web performance and 3rd party javascript
Speakers:
Magnus Dahl
Product Specialist Web Customer Meeting Points
Ikea
Nadeem Mian
Senior Product Marketing Manager
Akamai Technologies
