An innovative service that enables brands to acquire new customers by sending tailored offers and promotions to their mobile phones has been launched by 2ergo. The company’s mobileDNA service is part of a package to help marketeers that do not yet have a mobile strategy get campaigns up and running in a matter of days.
The service has been built around 2ergo’s proprietary database of 10million opt-in UK cross-network mobile phone users, further enriched with information from users’ mobile behaviour and transactions over the last 12 months and profiling information such as age, interests and location.
Offering a level of customer insight and targeting that has been out of reach to organisations running multi-channel acquisition programmes, 2ergo’s mobile campaign package has been developed to help drive traffic, gain new intelligence about customer behaviour and measure response rates and reactions to specific offers.
The package gives marketers the ability to build branded landing pages for the offers and uses targeted mobile advertising strategies including banner ads to drive additional prospects to promotions. This removes the need for a brand to have its own mobile presence – meaning campaigns can be executed without major investment into mobile platform infrastructure.
To launch the service, 2ergo has developed The Mobile Guide to Customer Acquisition: top tips for marketers who want to launch an effective and targeted mobile campaign in matter of days. Download the guide here.
John Stevens, group managing director of 2ergo, explains: “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile infrastructure, meaning marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”
