Leading fashion brand Missguided, which has been a leading proponent of personalization through mobile, is now offering a new refer-a-friend programme that launches this week.
With an engaged customer base who are prolific users of social media, Missguided is looking to give customers a platform where users can share their positive experiences of the brand to drive new customer acquisition.
Partnering with Mention Me and using its leading SaaS technology to capitalise on these word of mouth referrals, Missguided is adding to work it did earlier this year that increased conversion rates by 34% through implementing a personalisation and optimisation strategy, which allowed the retailer to target customers with specific, tailored experiences.
It also follows the highly successful launch of a new app that sort to gamify the Missguided user experience and sees Missguided join a growing list of companies that are reaping the rewards of personalization, including The Entertainer and JD Williams.
According to Nicola Fox, Head of CRM at the retailer: “We are constantly looking at how we can engage with our customers in their online journey. Having recently launched online reviews, referrals is the obvious next step to capitalise on our positive brand sentiment. The Mention Me solution enabled us to get up and running quickly and we love the “refer by name” functionality which makes it easy for referrals to become part of a natural conversation”.
This means that when Missguided’s customers chat about their latest purchase they can just tell their friends to enter their name at the checkout to receive an offer.
Missguided joins a growing number of companies who see referral marketing as a key driver for growth and joins a number of fashion brands to choose Mention Me to help them.
Andy Cockburn, CEO of Mention Me adds: “We are delighted to be working with Missguided. They have a loyal engaged customer base, so referrals should naturally form a growing part of their marketing mix. We look forward to working closely with them to help them reward their customers.”
