Wovenmedia, a leading in-store retail media solutions provider, is poised to offer retailers the ability to run ‘glasses-free’ 3D advertising on screens in-stores following a partnership deal with Magnetic 3D, a 3D screen specialist.
The integration of Wovenmedia’s Content Management System (CMS) with Magnetic 3D’s Glasses-Free 3D platform provides marketers the opportunity to seamlessly deliver immersive, holographic experiences on in-store screens and more widely enables next-generation 3D Digital Signage solutions to be deployed at scale.
“We’re excited to rollout this integrated solution,” says Susie Opare-Abetia, Founder and CEO of Wovenmedia. “With our joint platform retailers can significantly elevate the in-store customer experience, and brands can create more effective campaigns that drive awareness and increase sales at the point of purchase.”
Magnetic 3D’s proprietary technology includes purpose-built, commercial-grade LCD monitors, as well as custom 3D optics and electronics that enable 3D visuals without requiring viewers to wear 3D glasses or VR/AR headsets – or as the Company states on its website – “The TV wears the glasses instead of the viewer™”.
The Company’s “All-in-One” Wildfire DS Series 3D monitors range from 23” to 100”, and ship with an embedded Android media player integrated with Wovenmedia’s CMS through a unique API. The end-to-end 3D solution gives network operators total control of Glasses-Free 3D displays and 3D content including real-time switching between 2D and 3D experiences.
“We’re thrilled to have standardised on Wovenmedia’s platform as our preferred CMS partner for bringing immersive 3D experiences to shoppers at scale,” adds Tom Zerega, CEO of Magnetic 3D. “We believe this unique offering will be a significant differentiator for retailers deploying in-store RMNs and point-of-sale marketing campaigns as a way to captivate and delight shoppers on their journey with “holographic” 3D content that amplifies engagement and elevates sales”.
Wovenmedia and Magnetic 3D plan to start piloting this joint solution in multiple retail locations across the US in early 2025.
