Electronics retailer Maplin and womenswear brand Ann Summers will be the first retailers to trial Deliveroo’s fully-branded virtual storefronts within the app.
Both of these brands are currently available through Deliveroo HOP, but will be increasing the number of items available for purchase to build a fuller on-demand offering facilitated by their own virtual store front.
Product highlights include a digital camera, smart home products and chargers from Maplin Electronics, while Ann Summers will be introducing a wider selection of products from their Self Love range.
Ollie Marshall, managing director, Maplin Electronics, said: “Since the closure of Maplin Electronic’s high street stores, we’ve been committed to reimagining how we serve our customers, especially in those urgent ‘need it now’ moments, whether it’s replacing a charger, fixing a cable issue, or grabbing a last minute tech essential.
“Our goal is to be the most convenient electronics brand in the UK, and launching a Maplin Electronic storefront powered by Deliveroo Hop is a major milestone in delivering on that promise.
“We’ve put our best selling tech just minutes away from our customers’ doorsteps, all at the great value and competitive prices people expect from us. This is a natural step in our broader strategy to be wherever our customers need us — online, mobile, and now, on demand.”
This launch brings a number of new benefits to retail partners. Partners will have more flexibility to build a brand specific range, improve their discoverability on the app and enhance customers’ brand experience by enabling tailored shopping journeys that reflect each brand’s identity and purpose. Through the virtual store fronts brands will also be able to increase their reach, serving customers where they lack a physical store, through Deliveroo’s delivery-only Hop stores.
Suzy McClintock, VP of new verticals at Deliveroo, added: “We’re delighted to bring virtual storefronts to Deliveroo HOP, a huge step forward in elevating the way retailers can engage with customers through the app. Our virtual storefronts offer retailers a personalised digital extension to their physical stores or existing online channels, meaning customers receive a bespoke experience and continue to benefit from our rapid delivery times.”
“Virtual storefronts are our latest retail innovation as we continue to expand our offer in this area, with more selection and an enhanced experience for brands and consumers alike.”
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