Cotswold Outdoor Group, the British company behind high-street brands Cotswold Outdoor, Runners Need and Snow + Rock, announced the launch of a new retail media network, Cotswold Outdoor Group Media Portal, in partnership with Zitcha.
Cotswold Outdoor Group has 75 stores nationwide with a unique proposition as a service-driven retailer, offering real expertise and personal service to create a great customer experience and boost customer loyalty. Their new retail media offering gives brands access to this passionate, high-intent customer base of outdoor adventurers
Brands using Cotswold Outdoor Group Media Portal can combining the impact of premium in-store digital screens and onsite opportunities such as website banners and sponsored product listings as well as offsite campaigns across Meta and YouTube. This enables Cotswold Outdoor Group to reach customers at every stage of their journey, from online discovery to in-store purchase and offers self-service to brands.
Jamie Kristow, CEO of Cotswold Outdoor Group, comments: “The retail landscape is shifting and we’re committed to evolving with the times – the launch of our retail media network with Zitcha is proof of that. By combining our in-store expertise and customer service with a premium digital experience, we’re furthering our mission to not only support our brand partners but also elevate the experience we offer to our loyal shoppers. With this launch, we are able to ensure we keep up with the fast-moving retail and advertising sectors, while maintaining our heritage of fantastic customer service and trust.”
“Cotswold Outdoor Group already sets the standard when it comes to service and expertise in outdoor retail, and now they’re doing the same with their retail media network,” adds Troy Townsend, CEO and Co-Founder, Zitcha. “This isn’t just a bolt-on channel, it’s a serious, scaled network built for the way people actually shop today. We’re excited to partner with a team that knows their audience, backs their brand partners, and is going all in on retail media.”
