UK home improvement giant B&Q is partnering with brand partnerships technology provider BrandSwap to bring smart post-checkout rewards to millions of shoppers at diy.com.
B&Q will use BrandSwap’s extensive advertiser network and retail media platform to add exclusive rewards from brand partners such as Apple, Sky and The AA to its order confirmation page, unlocking revenue while enhancing its customer experience.
Shoppers will benefit from BrandSwap’s real-time relevance capabilities, which recommend rewards based on their purchase. For example, customers buying appliances will be able to redeem offers on cleaning products from smol, and those making kitchen-related purchases will see rewards from Pact Coffee. B&Q will use the same functionality to create tailored retail media opportunities, allowing advertisers to target shoppers purchasing in specific categories and locations.
BrandSwap’s premium targeted placements will be delivered within a user journey that fits natively with the best-in-class customer experience at diy.com.
Chris Webb, Head of Retail Media, B&Q, explains: “At B&Q, we’re committed to giving home improvers the choice and convenience they deserve. Working with BrandSwap, we’ll offer customers tailored rewards that enhance family life, wellbeing, and everyday living. By working with a select group of advertisers, we’re providing customers with relevant offers across categories like food, travel, and entertainment — helping them make the most of their home and garden.”
BrandSwap is already unlocking a high-margin revenue stream at tools and hardware retailer Screwfix, where smart post-checkout rewards from advertisers like Ancestry, Gousto and Morrisons are offered to shoppers to complement their purchase.
