The Cotswold Company has reported record full-year results, with turnover up 19% to £100.2mn. The upmarket furniture brand says omnichannel retail model and a growing appetite for high-quality furniture are two factors behind the growth. It is also implementing a strategy of expansion through store openings.
The Cotswold Company reported earnings before interest, tax and asset writedowns (EBITDA) of £9.2mn on sales of £100.2mn (+19%) in the year to February 2025. Within that, ecommerce sales grew by 14%, and accounted for 78% of sales. Showroom sales were up by 45% to account for 22% of sales. That followed two openings and the launch of in-store services including upholstery hubs. The brand also started to sell online through Next and John Lewis, and through the Peter Jones store in Chelsea. Following the year end, Cotswold Company opened its 13th (Harpenden) and 14th (Knutsford) showrooms.
The Cotswold Company also put its success down to product improvements, marketing tactics including geo-targeting and investment in operations. This includes a new Swindon delivery centre and vehicle fleet, and the launch of the Cotswold Home Delivery Academy to train delivery staff further. Active customer numbers grew by 20% during the year.
‘Pivoted to truly omnichannel’
Ralph Tucker, The Cotswold Company chief executive, said: “More and more customers are moving from ‘throwaway’ furniture to high-quality, made-to-last products that can be passed down for generations and add quality design and character to a home. Through the strength of our brand, the broad appeal of new products that champion our commitment to quality craftsmanship, and the success of our national marketing initiatives, we continue to both benefit from and drive this change.
“This year, we strategically pivoted to a truly omnichannel model with the commencement of significant partnerships with John Lewis and Next. This move, along with our strong brand and operational excellence, puts The Cotswold Company in a strong position to deliver further significant profitable growth and strengthen its position as one of the UK’s most loved handcrafted homeware brands.”
The privately-owned Cotswold Company started life in Bourton-on-the-Water in 1995. It is partway through an expansion strategy, with backing from retail-focused investment company True.
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