London-based rapid delivery app Zapp has launched a new subscription service, Zapp+, aimed at deepening customer loyalty and capturing festive season demand. For £4.99 per month, subscribers receive an “industry first” 10% credit back on orders over £30 and free delivery on orders above £15. The service is designed to offer flexibility, with users able to cancel at any time.
Zapp operates a network of local fulfilment centres and delivers a curated range of convenience products within minutes, 24/7. Its catalogue includes snacks, drinks, fresh groceries, pharmacy items, baby and pet essentials, and even luxury gifts like Jo Malone and Tom Ford. The app is designed for impulse purchases and urgent needs, positioning itself as a premium alternative to traditional convenience shopping.
“Our customers told us they want their loyalty rewarded with extra credit to spend while still benefiting from fast, on-demand, 24/7 delivery,” said Kathy Lee, director of growth and strategy at Zapp. “Zapp+ is the answer. It will help busy people get great value daily essentials and luxury favourites delivered in minutes – so they can spend less time shopping and more time enjoying life.”
Building deeper relationships
Zapp’s move comes at a time when UK retailers are rethinking how subscriptions work – not just as a revenue stream, but as a way to build deeper relationships with customers. According to insights shared at Darwin CX’s Evolve UK conference, the subscription economy is undergoing a reset. Subscriptions must now earn their place in consumers’ lives by offering clear, ongoing value – whether through financial incentives, personalised experiences, or convenience. In increasingly tough economic times, there can be no expectation that consumers will continue paying for subscriptions that offer little or no significant added value, even if the subscription itself costs relatively little.
This shift is especially visible in ecommerce, where brands like Beauty Pie and Abel & Cole are thriving by offering curated experiences and member-only perks. Retailers must assess whether their product offering supports long-term engagement and whether they can deliver the kind of flexible, personalised experience that today’s consumers expect.
In this context, Zapp+ is hoping to stand out against competitors such as Getir and Gorillas by combining financial rewards with low-friction loyalty. It’s not just about locking users into a plan – it’s about making the subscription feel like a service that enhances everyday life. As the festive season approaches, and with tough competition in the rapid delivery space, Zapp is betting that speed, convenience, and value will be the winning formula.
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