High street sales stalled in February despite Valentine’s Day spending, according to BDO’s latest High Street Sales Tracker.
Total like-for-like sales across discretionary categories rose just +1.9% last month compared with February 2025 . This is the tenth time in 12 months that growth has lagged behind inflation, signalling continued declines in sales volumes. In-store sales were especially weak, inching up only +0.6%, while the lifestyle category slipped into negative territory, with total sales down -0.2% and in‑store sales falling -1.7%.
The results follow a brief rebound in January driven by heavy discounting, but BDO warns that underlying demand remains fragile.
Sophie Michael, head of retail and wholesale at BDO, said: “Despite the seasonal boost typically associated with Valentine’s Day, there was no sign of consumers rekindling their love for the high street.”
Economic pressures are hindering recovery
She added that economic pressures continue to weigh on households: “Whilst inflation has fallen and we’ve seen reports of a small uptick in consumer confidence regarding personal finances, the economic climate remains highly uncertain as UK unemployment has hit a five-year high and wage growth has slowed. This creates a perfect storm of challenges consumers into shops and spending money. Despite consumer confidence rising slightly and inflation falling, spending in discretionary categories remains extremely weak.”
Retailers themselves are facing rising costs and delaying investment – and with gifting events like Valentine’s Day and even Christmas failing to deliver, many will now be hoping Mother’s Day brings a much-needed lift. However, Michael cautioned that consumer spending remains under strain, with many weighing up whether to spend on products or experiences.
Looking ahead, she said: “Retailers must find new ways to adapt and innovate in order to encourage shoppers to part with their hard-earned cash or risk experiencing a spring that feels as bleak as winter.”
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