SubscriptionX returns next week: where recurring revenue strategies get real

10 Jun 2026
Image © SubscriptionX

As subscription commerce matures, the conversation is shifting – and SubscriptionX is where that shift takes shape. Landing in London next week (17 June), the RetailX summit brings together the leaders building, scaling and refining subscription-driven businesses across retail, media and B2B.

This year’s agenda is tightly focused on the three pillars now defining success in the space: recurring revenue, membership and loyalty. Together, these dedicated streams reflect a clear reality—subscription is no longer just about transactions, but about creating lasting, value-driven relationships with customers.

Across the day, sessions will dig into the mechanics of sustainable recurring revenue: how to reduce churn, increase lifetime value, and build models that deliver predictable growth. Alongside this, the membership stream explores how brands are moving beyond simple subscriptions to create deeper ecosystems – combining content, community and exclusive access to drive engagement.

Meanwhile, the loyalty stream tackles one of the toughest challenges in today’s market: retention. From smarter personalisation and data use to loyalty-led propositions that keep customers coming back, expect practical insight you can apply immediately.

The agenda is built for operators, with a strong emphasis on real-world application—covering everything from pricing and engagement strategies to the operational infrastructure needed to scale subscriptions effectively.

You’ll also hear directly from some of the brands shaping the space, with speakers from Boots Opticians, Sky News, the Daily Mail and PureGym, among others, sharing how they are evolving their models and driving long-term customer value.

Fast-paced and insight-led, SubscriptionX is designed to help you benchmark your approach, challenge your assumptions and leave with sharper, more actionable strategies.

If you’re responsible for growth, retention or customer experience in a subscription-led business, this is the room to be in.

Book your place here.

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