England’s place in the World Cup Round of 16 is expected to generate more than half a billion pounds for the UK economy, according to new research from VoucherCodes.co.uk.
Following a dramatic victory over the Democratic Republic of Congo, in which England equalised before sealing the win in the closing minutes, 18.7 million people are expected to tune in for the next knockout-stage clash as the Three Lions bid to reach the quarter-finals.
VoucherCodes.co.uk’s 2026 World Cup Spending Report forecasts that football fans will spend £383.9m with retailers and a further £120.7m in hospitality venues during the Round of 16, creating a total economic boost of more than £500m.
The majority of supporters — 14.1 million people — are expected to watch from home, giving retailers the upper hand over pubs and bars. Households are predicted to spend £221.4m on matchday essentials such as drinks and snacks, alongside £59.9m on electrical items, £49.8m on sportswear and £22.3m on team merchandise.
England v Mexico
England’s next test against Mexico is expected to generate a further £395m for the UK economy.
With the match kicking off at 1am on Monday morning, most supporters will opt to watch from home, driving an estimated £310.6m in retail spending for the fixture alone.
However, the late-night kick-off is still expected to provide a significant boost to hospitality, with £84.4m forecast to be spent in pubs, bars and other venues as 3.5 million fans take advantage of extended licensing hours to cheer on the Three Lions.
“Now or never” for brands and retailers
Moji Oshisanya, chief commercial officer at VoucherCodes.co.uk, said: “With every England game potentially their last, it’s now or never for brands looking to drive purchases of last-minute merchandise or at-home watch-party essentials. Offering limited time offers or rewards can be a great incentive for consumers who may have been hesitant to spend on the World Cup, but are now eager to get in on the action.”
With England’s World Cup dream still alive and supporters spending big, retailers and hospitality operators alike will be hoping the Three Lions can keep delivering results — both on the pitch and at the tills.
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