UK discount pet retailer Jollyes has announced plans to double its store estate over the next five years, going from 123 to over 250 stores nationwide.
The announcement comes in the wake of strong financial results for the year ending 31 May 2026, with total revenue growth of 8.7% as sales hit £169 million, with transactions rising by 7% year on year. Like-for-like sales growth (excluding new stores) grew by 4.3%.
Ambitious plans for growth
The privately owned company has set out ambitious plans for growth in the UK pet market, which is expected to grow by 11% to £4.3bn by 2030. 62% of households in the UK own a pet, and this market has seen an increasing trend for ‘humanisation’ – household owners treating their pets as members of the family – which has resulted in strong growth in premium and tailored pet nutrition, pet healthcare, pet tech, wearables, and pet pampering services.
In addition to doubling its store estate – with its latest store, in Derby, opening on 10 July – Jollyes has launched a new own-label pet nutrition food range, Optimum Pet Health (OPH), and is rolling out a new fresh-food proposition.
Although the company is principally focused on physical retail – welcoming pets into its stores as well as humans – its omnichannel proposition includes a comprehensive retail website including click and collect and delivery, and a partnership with Uber Eats for same-day delivery. The enlarged store estate is likely to strengthen this, providing a wider network for click-and-collect fulfilment and supporting faster local delivery through partners including Uber Eats.
“Only the beginning”
Adam Dury, Jollyes’ chief executive officer, described the results as “only the beginning.” He said: “This full-year growth reflects the strength of our value strategy and the growing loyalty of pet owners across the UK, giving us real confidence as we push ahead with our five-year plans to double the size of the business.
He added: “Our compelling price leadership, combined with the expertise of our people and the continued development and innovation in our ranges, gives us an exciting platform for our ambitious plans to grow.”
At a time when many retailers are cautious about physical expansion, Jollyes is betting on the UK’s reputation as a nation of animal lovers to get that footfall – and paws – through the doors. With pet ownership remaining high and premiumisation continuing across the sector, the retailer aims to capture a greater share of consumer spending through a combination of store expansion, a strong value proposition, and omnichannel convenience.
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