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Keyword: ambient

What sets a good innovation apart from a great one? What differentiates a short-lived fad from a habit- changing product or service? In innovation...
Cannes Lions – the leading marketing event in Europe – was awash with retail media. Here are the key things you may have missed
The Cannes Lions marketing festival saw some high profile retail media announcements and, says Colin Lewis, the direction of travel is clear
Retailers are in a constant battle to not only win customers, but also to keep them. In a world of loyalty programmes, discounts, one-time...

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