Subscribe

Barbie

How retailer-brand partnerships can make sales soar

Marketing
by Paul Skeldon
Which brands have done what with Barbie how has it impacted sales and perception and what other brand-retailer tie-ups have caused a stir?
Adidas Barbie Beis BMW Gap Kanye Louis Vuitton Marketing Zara
View More Articles

Most Recent

morrisonsmorereasonsedit_02
Morrisons expands loyalty scheme
Editorial credit_ BongkarnGraphic _ Shutterstock.com Shutterstock_2423338951 (1)
TikTok Shop UK: fast-growth entertainment platform
screwfix-app (1)
INTERVIEW: Kingfisher “range curation matters”
Screenshot 2025-05-19 at 15.43.29
The retail edge: why connectivity is no longer optional
We are the leading portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.
© InternetRetailing Media
Youtube Linkedin
DOWNLOAD OUR NEW REPORT

France luxury 2025

The InternetRetailing France Luxury 2025 report explores customer attitudes, shopping habits and luxury retail in France.

DOWNLOAD REPORT