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Book Tok

The Works is promoting titles that are trending on TikTok through the Book Tok hashtag. Image: screenshot from theworks.co.uk

The Works flags up slowing consumer spending – but says it’s benefiting from Book Tok social trend

Strategy and Innovation
by Chloe Rigby
The Works says it believes slowing consumer spending has affected its sales amid the challenging conditions of recent months, following a strong start to its...
Book Tok consumer demand cyber security RXUK Top500 The Works TikTok
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