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Shoppers can ring the changes in their wardrobes by subscribing to rent clothing from retailers including Moss Bros. Image courtesy of Moss Bros/CaaStle.jpg

TREND BRIEFING How new ecommerce rental services are offering sustainable alternatives

Sustainability
by Chloe Rigby
Over the last year, services have emerged to give shoppers the option of renting items that they previously they might have bought – or aspired to...
clothing-as-a-service Ikea John Lewis LK Bennett Moss Bros Music Magpie rental Subscription
LK Bennett: on trend with payment and rewards in-app

LK Bennett launches clothing rental service

Strategy and Innovation
by Chloe Rigby
LK Bennett launches its first clothing rental service today. LK Borrowed enables UK women to subscribe in order to rent clothes from the upmarket fashion...
clothing-as-a-service LK Bennett Subscription
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