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Columbus

Financial uncertainties, shifting consumer behaviours, and technological advancements are placing significant demands on retailers. For those aiming to lead in the retail industry, there's...
Financial uncertainties, shifting consumer behaviours, and technological advancements are placing significant demands on retailers. For those aiming to lead in the retail industry, there's...
What do consumers want? An easy, seamless and personalized customer experience. And what do brands want? Efficient, reliant digital processes that help increase profitability while...
James Baker, digital customer experience lead at Columbus, argues that a unified commerce strategy could prove key to fast success