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Love Island

Pre-loved fashion sales explode thanks to Love Island, eBay sales data shows

Sustainability
by Paul Skeldon
eBay revealed searches for ‘pre-loved fashion’ on the marketplace have increased by more than 1400% this series compared to last
eBay fashion Growth 2000 Love Island Marketplaces Pre-loved Sustainability

eBay ‘recouples’ with Love Island to continue to drive more pre-loved fashion sales

Marketplaces
by Paul Skeldon
eBay has officially ‘recoupled’ with Love Island to continue to drive conversations and encourage shoppers to think pre-loved
eBay fashion Love Island Marketplaces Pre-loved Sustainability
Love Island helped launch Molly Mae Hague as an influencer and now PLT creative director. Image courtesy of Pretty Little Thing

Measuring the influence of Love Island on online fashion sales – and retailers

Location
by Chloe Rigby
Online fashion sales grew by more than a tenth while reality show Love Island ran this summer, new analysis suggests
Love Island PrettyLittleThing

‘Love Island fever’ to bring big bucks for brands as shoppers shop what they see

Mobile
by Paul Skeldon
From fashion to fake tan, new eBay Advertising insights reveal opportunities for brands to cash in on second-screen shopping around Love Island, which kicks...
eBay Love Island Marketing Mobile second screening
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