Sportswear giant Adidas has introduced its Repair & Care service, which will be powered by on-demand tailoring and repair platform The Seam.
Adidas customers will be able to send “worn-out” products to The Seam. With the collaboration aiming to repair, clean and refurbish products to give them “a new lease of life”.
“This is an exciting moment for The Seam and a much bigger shift for the wider industry as care and repair is being embraced by more accessible brands,” said Layla Sargent, founder & CEO at The Seam
“This partnership meets growing demand from high street customers to extend the life of their belongings, and I’m grateful to everyone who has helped to bring it to life.”
Read more: INTERVIEW eBay and The Seam on the Circular Fashion Fund
Services, which can be booked online, include sneaker clean & repair; bag & accessory repair; outdoor gear repair; activewear repair and zip replacement. Most repairs take about seven to 10 days, with items returned by post.
If items are unable to be repaired, Adidas will return the cost of the service. However, the delivery charges will be deducted so the partnership can return the item to consumers.
Adidas was recently profiled in the the newly published RetailX Germany 360° report. The case study looks at previous sustainable partnerships with the likes of Stella McCartney, and how research into design and circularity saw it launch a 100% recyclable performance running shoe.
The profile also highlights that inclusivity is important to the brand, both in terms of the sports for which it designs apparel and in its sponsorship of athletes. Nine teams at the Paris 2024 Olympics and six Paralympic teams are sponsored by adidas, including athletes from the UK, Germany, Hungary, Poland, Ethiopia, Ireland, Bahrain, Cuba and Turkey.
Adidas is one of eight company profiles in the RetailX Germany 360° report, with it also looking at Douglas, Hornbach, Lidl, Otto, Rewe, Rossmann and Zalando.
Our first edition of the RetailX Germany 360° report. This new format reports on the German digital landscape, its consumers’ attitudes to shopping online and details of the retailers that lead the market. These are analysed through charts and the RetailX ranking.
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