Adobe has announced an update to its Scene7 hosted media platform. The new version offers more design control and enhanced workflow efficiencies and includes new features such as mixed media set publishing and viewing capabilities, video authoring and viewing capabilities that synchronize merchandising videos with specific call-to-action links. Improved integration with Adobe Creative Suite tools such as Adobe Illustrator, InDesign and Photoshop is also built into the new version.
The new mixed media set publishing and viewing feature allows non-technical users to upload, build, publish and serve combinations of dynamic media such as video sets, images (color swatches and multiple views), 360-degree spin sets and audio.
Community sharing is enabled via copy URL, embed code and link to site capabilities so that customers can easily share rich experiences with others using social networking, social news or social bookmarking sites.
The new video authoring capabilities allow users to build interactivity into videos and they can now automate video set building and choose from a selection of extended viewer options, including standard, grid and carousel layouts. In addition, users can add video hotspots to any clip, caption and graphic overlay to display formatted tooltips on rollover. Hyperlinks can also be added to tie together merchandising videos with call-to-action links to purchase or more relevant information.
