Discount supermarket Aldi has reported its “best Christmas ever in 2024” with sales topping £1.6bn in the four weeks to Christmas Eve.
The UK’s fourth biggest supermarket saw total sales increase 3.4%, while its seasonal Christmas products rose by 10% year-on-year. Its premium Specially Selected range jumped by 12%, when compared with the same period in 2023.
Aldi also saw strong sales of fresh British products over the festive season, with a record 350,000 fresh British turkeys sold, more than 400 tonnes of British beef, and almost three million British Brussels sprouts.
Shoppers also started their festivities earlier than ever, with some spreading the cost by buying traditional favourites like Christmas cakes and puddings as early as September. But Monday 23 December 2024 was Aldi’s busiest ever trading day, as it served nearly three million customers.
Furthermore, Aldi has also been confirmed as the UK’s cheapest supermarket for 2024 by consumer group, Which? – for the the fourth year running.
Giles Hurley, Aldi UK’s chief executive officer, promised to maintain the price gap between Aldi and other supermarkets: “We dropped hundreds of prices last year as part of our ongoing mission to make outstanding quality, affordable food accessible to everyone.
“Our offering of outstanding quality British products at unbeatable prices was a winning combination yet again this Christmas as customers wanted to celebrate in style after an uncertain year, but with more challenges ahead, they wanted to do it without breaking the bank.”
A company profile in the new RetailDNA Customer Value Chain 2024 report looks at how Aldi offers a practical customer experience that keeps shoppers well informed from landing page to checkout.
Read the full Aldi profile in the RetailDNA Customer Value Chain 2024 report. It also looks at Footasylum, Hema, Screwfix, La Feltrinelli, Stradivarius, Samsung and The North Face.
The wider report sets out the value chain approach in general and focus in particular on the Customer Value Chain, which considers how retail businesses add value by investing in the customer experience.
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