Amazon is set to bring a ChatGPT-style product search to its online platform, rivalling efforts by Google and Microsoft to feature generative artificial intelligence (AI) into their search engines.
According to Bloomberg, the ecommerce giant has posted two job listings on its website, which state in unambiguous language that it intends to reinvent its search feature.
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In one job listing, the company stated: “We are working on a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large-scale next-generation deep learning techniques.”
In another job description for a “Sr SDE, Machine Learning (ML), Amazon Search”, Amazon explained that the initiative will be “a once-in-a-generation transformation for search.
“We’re looking for the best and brightest across Amazon to help us realise and deliver this vision to our customers right away,” the ecommerce giant stated in a listing,” it said.
However, earlier this month Amazon vice president of customer fulfilment and global operations services Stefano Perego claimed the ecommerce giant is using technology to “improve customer and employee experiences” instead of “developing technology for technology’s sake”.
He said: “We strive for innovation not just to be leaders in the industry but because we want to bring real value to our employees, customers, and partners.”
This also follows comments by, Amazon CEO Andy Jassy, who revealed the company is investing heavily in generative AI, claiming the technology will be a “big deal” for the business going forward
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