Amazon is inviting all registered UK charities to join AmazonSmile in order to benefit as its customers buy.
Each time customers shop at smile.amazon.co.uk, Amazon donates 0.5% of the net purchase price for millions of eligible products to their chosen charity.
Already 11 UK charities, including Cancer Research UK, The British Red Cross, Magic Breakfast and The Royal British Legion, are taking part in the initiative, which first launched in the UK in November. In the US, Amazon has donated more than $69m to charities since that scheme launched.
Now all registered UK charities are being invited to join the scheme. Customers will be able to search the enlarged pool of UK charities from March 1 this year.
“We think our customers will love the opportunity to support a wide variety of charities up and down the country without having to change the way they shop,” said Jessica Blum, UK manager at AmazonSmile. “In the US, Amazon has donated over $69 million to charities since the launch of AmazonSmile and now we’re inviting registered UK charities to join and benefit from donations generated by our customers.”
Magic Breakfast founder Carmel McConnell said: “The Amazon Smile team made the whole sign-up process incredibly smooth and it has enabled us to invite greater support for UK schools where children arrive too hungry or malnourished to learn. We are really grateful and hope other charities will register to also benefit from this generous AmazonSmile customer initiative.”
Customers can learn more and begin supporting their favourite charity at smile.amazon.co.uk, and charities can learn more and register to accept donations at org.amazon.co.uk.