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An interview with Shutl, the domination of home delivery, and Amazon conspiracy theories


Starting a business is one of those things that many people dream of doing. But once you’ve done it there are still plenty of dreams left for you to have – like growing the business and taking into international markets, or seeing it become acquired by a global household name brand.

A few days ago I caught up with Tom Allason, CEO and founder of Shutl, who has done precisely that with his business, which is now part of eBay. With next month’s eDelivery Conference (EDC2015) offering a special attendance package for startup businesses, it felt particularly apt to be talking to someone who understands what it takes to build a very successful concern, and who knows the value of being part of the right networks and events.

Elsewhere on eDelivery, we have research from Savvy which reckons half of all items worth more than £20 are now bought online and routed for home delivery. That’s not half of all items worth more than £20 bought online – that’s half of all items bought anywhere, worth more than £20. Its findings also underlined the importance of having a network of physical stores, as around half of all shoppers like to use them when deciding what to subsequently buy online.

Returning briefly to EDC2015, which is now less than a month away, we’re giving away tickets, but you might need to get a move on because it’s a limited offer.

I’m hoping to personally meet and chat to as many eDelivery readers as I possibly can at EDC2015, and you can find an overview of some of the speakers and themes you can look forward to here.

Fans of conspiracy theories might enjoy a guest article we have from Leela Rao-Kataria, retail marketing manager at GT Nexus, who reckons there was more to Amazon Prime Day than met the eye. Sadly, no little green men are involved in this conspiracy theory, but it does ask some interesting questions about how to test your resilience for peak periods in a live environment.

And if you haven’t subscribed to eDelivery yet why not..? You’ll get our weekly newsletter summarising the main stories we’ve covered, and we’ll keep you informed of other big announcements, but we won’t spam you – no one’s liked spam since the 1940s. You’ll find details on subscribing here.

You can also join our LinkedIn group for analysis and networking as it happens, or if you want your updates in real-time find us on Twitter @edeliverynet.

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