European online electricals retailer AO has outlined the importance of its logistics and delivery operations in its full year results, out this week.
The company is focussing on European growth and has opened Bergheim, a regional distribution centre and head office which will service the company’s European operations and allow it to drive further growth. The facility will specifically serve Germany and the Netherlands and became fully operational last September. With 35,000 sq m of warehouse space the unit allows AO to improve product availability and promote brand awareness and is five times the size of the company’s previous facility.
AO has also partnered with third-party logistics firms in Europe to better serve customers in more remote areas, whilst also reducing delivery costs it said.
In the UK AO said it is working hard on one of its key goals – increasing customer awareness – partly through increasing its level of branding on its 3.5 tonne delivery truck fleet, a process that began towards the end of 2016.
The last year has also seen the company add two additional outbases to its UK logistics infrastructure – one in Slough and the other in Dundee. “This will help ensure resilience in our delivery network and maintain market-leading product availability for customers, whilst reducing stem mileage and improving efficiencies in our logistics,” said the retailer.
Image credit: AO
