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Apple adds a new twist to international ordering

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Apple already has sales operations in fifteen European countries. Now, by simply putting links to each different country’s site together in one place and adding a free telephone assistance service for those who don’t speak the language, the company has made it quick and easy for customers to place their orders in the destination country…

The new Gifts Service is a low-tech approach to the problem. But it looks as though it should work really well…

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