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Apple Pay to shake up paying at restaurants with MyCheck

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MyCheck, a mobile payment platform provider, has become one of the first smaller businesses to announce support for Apple Pay in the UK. MyCheck’s restaurant clients can now take advantage of the technology and allow their customers to settle the bill using Apple Pay, the easy, secure and private way to pay.

When using Apple Pay with MyCheck, a customer can authorise a transaction through a restaurant’s native iOS app or via one of MyCheck’s partner apps with just the touch of a finger on Touch ID. Customers can choose to pay the entire bill or split the bill with others without waiting for the waiter, as well as redeem offers and, coming this fall with the release of iOS 9, participate in loyalty programmes automatically – all via iPhone.

Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. When paying for goods and services within apps, Apple Pay is compatible with iPhone 6, iPhone 6 Plus, iPad Air 2 and iPad mini 3.

There are a number of advantages for restaurants accepting Apple Pay via MyCheck:

·Increased covers – There is no requirement to fill out forms or input billing information. Customers pay with just a touch and leave at their preference

· Enhanced security – Security and privacy are at the core of Apple Pay and MyCheck. When a credit or debit card is added to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on the device, and each transaction is authorized with a one-time unique dynamic security code

· No new hardware – Apple Pay works seamlessly within the application and the Point of-Sale system via the MyCheck platform, so there’s no need to purchase new card readers

According to a study released last year, mobile payments have the potential to boost restaurant sector revenues by £5.6bn and increase table turnover and sales by 14.1 %.

“The potential for Apple Pay in the restaurant sector cannot be overstated. Consumers will be attracted to venues that can offer slick and seamless payments via Apple Pay. Restaurants need to see Apple Pay not just as a more secure way to enable mobile payments, but as a customer acquisition tool,” says Gil Hazan, Managing Director for Europe, MyCheck. “The combined Apple Pay and MyCheck Pay-at-Table proposition allows restaurants to deliver an unrivalled customer experience that will boost engagement, loyalty and ultimately revenues.”

“We’re excited to be able to offer Apple Pay from launch, and look forward to helping our restaurant clients transform payments from what many diners see as an annoyance, into an asset,” concludes Hazan.

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