Asda has launched its own TV channel on You Tube and, later this Spring, will launch on the main www.asda.com website what it calls ‘the UK’s most comprehensive open-access point for consumers’.
“Building on the success of Pulse of the Nation, its online panel of 10,000 customers, and it’s recently launched Tell Asda scheme, which has received 85,000 responses in the last month, Asda’s new open-access point will give customers the ability to engage directly with Asda, shaping both the products it sells and deals it offers,” the company says.
The new YouTube channel, called Saving You Money TV , or SYM TV for short, offers videos produced by Asda that are aimed at helping people save money and also lets customers post their own money saving video tips and suggestions.
And, in the coming weeks, Asda will also use the service to demonstrate how it is cutting out unnecessary waste from its business in order to keep costs down and continually lower prices.
“Our new TV channel is the latest example of how every thing we do at Asda is designed to save our customers money,” says Rick Bendel, Asda’s chief marketing officer.
“The content is driven by our customers, who can send in their video tips by post, by text or by uploading them to You Tube,” he added. “We also have a team that are constantly trawling the net looking for the best money saving tips on the web, and a mobile TV crew that are on hand to capture tips from people in the street, in our stores or in the comfort of their own homes.”
“SYM TV is not just about sharing money-saving tips, it’s also a hub for people to offer each other advice on how to cut energy bills or reduce food waste,” Bendel explained. “Considering it’s only just been launched the reaction we’ve already had has been staggering.”