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Asda rolls out cash-based loyalty scheme nationwide

Image courtesy of Asda

Asda is rolling out its Asda Rewards loyalty programme nationwide enabling online customers using delivery or click and collect as well as shoppers in it 633 stores to benefit.

Asda Rewards is based on a mobile-app which customers need to download to their phone. Instead of earning points, customers build up a pot of cash against their purchases when they checkout. The more they spend in a four week period, the larger the pot.

The Asda Rewards app will link to customers account so they will be rewarded each time they shop while customers in store need to have a barcode on the app scanned at the checkout.

Customers can earn extra money by buying special promotions which Asda calls ‘milestone missions’. These are based on healthy eating, star products and seasonal shopping trips. For example, the ‘back to school’ mission rewards customers with £5 into their cashpot when they spend £25 on George-branded school uniform. A shopper buying any ten items from the fruit and vegetables category receives a bonus of £1.50. Purchases of more than 400 ‘star products’ from Asda’s own brand and branded lines gives customers 10% back into their cashpot.

Members of the loyalty scheme can redeem their cash whenever they choose by creating a voucher in the app. This can be claimed against their next shop either online or in store.

Mark Baxter, Senior Director for Loyalty at Asda, said: “We’re incredibly excited to be able to give all our customers access to Asda Rewards across the UK so they can start to earn Rewards & build their cashpot. We know that times are tough for families right now, so it’s great to be able to reward them for simply shopping with us.”

The launch follows a successful trial which has seen over one million customers signing up for the scheme since October 2021. To date, members of the scheme have built up more than £4m in their cashpots.

Asda also recently launched a new credit card in conjunction with Asda Rewards, where customers can earn money back into their Cashpot every time they spend. Customers will receive 1% back on all Asda purchases, including fuel, optical and other services, along with 0.3% back on spend outside Asda.

The launch comes at a time when Asda has retained its title as the UK’s cheapest online supermarket for a weekly shop, according to the price-tracking website Alertr. “There’s still a stark difference between the top and bottom spots on the leader board of almost £20, which has increased substantially from last month,” says Aletr co-founder Andy Barr.

Currently, grocery inflation in the UK is running at its highest level since at least 2008 when Kantar started tracking prices. Inflation is predicted to peak at 13.3% in October.

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