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EDITORIAL Sustainability, luxury and loyalty: the latest news and longer reads to ponder

In our summer editions of the InternetRetailing newsletter we’re keeping you up-to-date with the latest happenings in the industry while surfacing stories, case studies and other content that have appeared in our series of RetailX reports over the last year to provide holiday reading at a quieter and more reflective time. 

Today we’re highlighting two new approaches that brands are taking to make retail more sustainable. Decathlon has launched a new rentals service, while Patagonia is focusing on repairs. 

Meanwhile, Watches of Switzerland’s Q1 financials released today show that sales of luxury watches remain buoyant.

In a feature that first ran in the RetailX Brand Index 2022, published in May, we considered the different approaches that brands are now using in order to win customer loyalty, in locations from their own websites to social media and much more. We further illustrate the theme of brand relationships and values with a case study on The Body Shop

News today that Asda is rolling out its loyalty scheme nationwide highlights the possibilities of an app-based approach.

In today’s guest comment, Rob van den Heuvel of Sendcloud considers what the future is for free returns.

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