ASOS , the UK’s largest independent online fashion and beauty retailer, has teamed up with retail technology specialists Red Ant to develop and deliver mobile apps for iPhone, iPad and Android to the Chinese market.
Working with AppCommerce, Red Ant’s award-winning mobile commerce platform, ASOS will be launching the apps in the summer as part of its global growth strategy.
Shaun McCabe, International Director of ASOS explains: “Delivering the best possible experience to our customers, wherever, whenever and however they want to shop is the ASOS DNA. We chose to work with Red Ant for this major project because they share this philosophy with us – they have an excellent track record in partnering with international retail brands to develop best-in-class transactional apps, and they have the ability to integrate quickly and easily with our existing systems across all channels. Their expertise in Asian markets will ensure our customers in China will receive the superior mobile-first experience that they’ve come to expect.”
Dan Mortimer, CEO of Red Ant adds: “With around 700 million smartphone and tablet users, China is currently the biggest mobile market in the world, and our AppCommerce platform will allow ASOS to tap into this vibrant and growing area. The local knowledge and expertise of our team on the ground in Asia will ensure that it delivers exactly what customers in China are looking for.”
