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Asos seeks to drive more sustainable supply with launch of guidebook to circular design

Leading online fashion retailer Asos has produced a guidebook to help designers, students and fashion brands design and create products that support the circular economy.

Produced in partnership with The Centre for Sustainable Fashion (CSF) – a research centre based at the London College of Fashion, part of the University of the Arts London – the 112-page book details the nine circular design strategies developed in conjunction with Asos.

Using this vision – created in conjunction with the Ellen MacArthur Foundation and the Make Fashion Circular Initiative – the company is hopping to guide fashion designers and manufacturers to ensure that products are made from safe and recycled or renewable inputs, are used more and mare made to be made again.

The nine strategies also include minimisation of waste, durability, versatility, easy disassembly and mono-materiality.

The book includes more details on each strategy and how it can be applied in practice by brands and designers. Alongside the strategies, it contains a zero-waste cutting guide, offering a technical guide to creating garments without wasting materials during pattern cutting. Other chapters include a guide to choosing suitable methods for circular design and details of recycling techniques.

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