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Batch LDN selects Makip sizing technology to support sustainable fashion growth

Image © Batch LDN

Luxury casual suit brand Batch LDN has partnered with sizing technology company Makip to enable its online customers to ‘try on’ and purchase the most suitable and perfectly fitting suits on their first attempt.

Creating made-to-order, luxury casual suits for men and women, sustainability-focused Batch LDN was founded in 2022. The brand aims to provide affordable casual suits, tackle fast fashion and promote sustainable garment production.

Sam Matanle, co-founder of Batch LDN, said: “Sustainability is the core concept at Batch LDN. When Julian and I looked at just how bad the sustainability credentials in the fashion industry are, we were motivated to create Batch to help ignite change within the fashion industry – an industry which by 2025 will account for 25% of the world’s carbon budget, which is second only to oil.

“At Batch we exclusively make-to-order. This allows us to only manufacture exactly what we need, cutting out the over-production and waste prevalent in the industry. When you consider that over 60% of the 32 billion garments made every single year end up in landfill, that’s some 650 items a second, it’s clear that the current model doesn’t work.” 

Batch LDN becomes Tokyo-based Makip’s first UK customer, with Batch LDN shoppers asked basic questions such as age, weight and height to understand the measurements of their body. The technology then accurately maps the individual’s body size to the clothing item and displays how the garments will fit the shopper’s unique physique.

Read an exclusive Guest Comment from Makip’s president Shingo Tsukamoto on why AI is the future of online sizing technology

“Over the coming year, and beyond, we are looking to increase our online sales. Ensuring people have the confidence to check out online, knowing they have the right fit, is the key. Features like Unisize will play a valuable role in achieving this,” explained Matanle.

“Additionally, we have a 0.3% return rate, and as we expand the business and increase our online customer base, Uniszie will be a key tool in ensuring we keep returns and waste to an absolute minimum.”

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