Close this search box. marks a decade in business

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference is marking 10 years in business this month.

The online retailer was founded in December 2004, when former IT consultant Ian Monk and his wife Rebekah started selling mirrors online after starting their family. Since then the company has raised more than £5m in venture capital, grown from three staff to 50 and reached an annual turnover of £10m.

It points to recent achievements including bringing 25% of manufacturing back to the UK in the last 18 months, investing in 3D tile printing and launching the first augmented reality app for bathrooms, which allows users to place furniture anywhere in their homes.

Ian Monk, now chief executive of, said: “It’s been exciting to see the business grow from a start up run out of a caravan to expanding the brand across Europe.

“We have seen many changes in the industry over the years, but have remained agile and our hard work has paid off. We are very proud to be celebrating ten years, and look forward to another successful ten years to come.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on