Best Buy UK appoints affiliate network

Best Buy UK has signed an exclusive contract with an affiliate network ahead of the launch of its ecommerce website.

The agreement with Affiliate Window aims to drive traffic to the Best Buy website, once it becomes transactional this autumn.

Affiliate Window works with website publishers, including cashback and loyalty portals, to promote click-throughs to client websites, now including Best Buy. It will be supported by Best Buy’s own promotional tools, such as product feeds.

deVere Forster, MD online for Best Buy UK, said: “This announcement marks the beginning of the next stage in the development of Best Buy UK online. We’ll be working closely with Affiliate Window and the broader publisher community to ensure that the launch of our transactional website in the Autumn builds on our already established and ground-breaking presence online, and provides our customers with another way to shop with us.”

Mark Walters, managing director for Affiliate Window, said: “Adding Best Buy UK to our growing portfolio of blue chip clients further signifies the value that our affiliate partners can deliver. Best Buy UK has a progressive outlook towards affiliates and I’m confident we will see the company using relationships and tools in equal measure to maximise opportunities for all parties.”

It says the move will “further establish the company’s differentiating credentials in the UK consumer electronics market.”

Best Buy UK opened its first stores in this country earlier in the year, breaking its own records for the launch of a store thanks to a social media campaign that built up its profile ahead of the launch.