Initially driven by an online shopping boom during the peak of the pandemic, rapid growth has proven to be an ongoing state for BeyondBeautiful, the challenger beauty retailer taking on high street brands and household names.
With revenue for 2021 up 156% for the period of 1st January to 30th September against the same period in 2019, things are looking good for a brand which has grown from salon-based startup to multi-million pound business in just a few years.
Now, BeyondBeautiful is preparing to invest in a new site platform and a design overhaul that will help it to compete with more established retailers.
“More people than ever before are shopping from home, and luckily for us, it looks set to stay that way. What we need to do now to maintain this momentum, and to ensure we’re providing the best experience for our customers, is bring the BeyondBeautiful site up to speed,” explains Marketing Manager Jack Parry.
He adds: “We’re investing in re-platforming and refreshing the site design so that going into 2022, the BeyondBeautiful site will leave visitors in no doubt that this is a brand they’re going to want to come back to time and time again.”
Founded in 2006 by Chris Hobbs, BeyondBeautiful is a UK-based brand that now ships all over the world. Stocking salon brands like Dermalogica and Elemis, BeyondBeautiful positions itself as the place to go online to find professional brands at high-street prices.
