RO Eye is to take over management of all affiliate activity for www.blackwell.co.uk as the academic book retailer aims to build traffic to its customer-facing retail site in 2010.
Blackwell was established in 1879 and is one of the UK’s largest academic booksellers, with over 40 shops nationwide. The website launched in 1995 and as well as selling factual and educational books also offers specialist services including podcasts featuring author interviews, a student reading list locator and thousands of ebooks.
“Affiliate marketing has always been attractive as our brand name is so widely known — we have a great deal of affiliation with universities and corporate institutions through our academic bookselling heritage,” says Jessica Armishaw, head of online at Blackwell UK.
“ROEye is a specialist agency which has an incredible amount of expertise in the affiliate channel, a professional approach and concentrates on excelling in what it does. The programme it has developed for Blackwell UK will lead the growth of our affiliate channel and create some strong sales opportunities.”
“We’ll be working to build online awareness of the website; engaging with appropriate audiences and taking the brand’s affiliate marketing programme to the next level throughout the next twelve months,” says Mark Kuhillow, director of ROEye.
The book retailer says it is also planning to increase its social media and community activity in 2010.