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Bloom & Wild set to blossom with SnapFulfil

Bloom & Wild: flourishing across Europe

Rapidly expanding online floristry leader, Bloom & Wild, has signed up to a five year SaaS (Software as a Service) contract with warehouse  management system innovator SnapFulfil.

The pioneer of letterbox flowers (carefully hand-packed and sent in bud,  so they last longer) has moved to optimise its warehousing and  distribution efficiencies – and chose cloud-based SnapFulfil WMS because  of its renowned flexibility, functionality and low total cost of  ownership.

Bloom & Wild recently acquired Dutch rival, bloomon – creating the  largest online business by deliveries in Europe’s £22bn market for  flowers and houseplants – and SnapFulfil will be remotely onboarding its  German fulfilment centre located in Bergkamen, followed by the UK  warehouse in Nuneaton, Warwickshire.

As part of its operations investment, Bloom & Wild is also looking to  implement NetSuite and needed a WMS that could offer seamless  integration. The initial order is for 25 SnapFulfil user licences, 24 x  7 critical support and a replicated database for interrogating and  merging data.

Phill Burton, Chief Operating Officer at Bloom & Wild, said: “We want to  scale as a business and it became increasingly apparent that our manual  processes were not compatible with the company’s ambitious growth plans.  SnapFulfil’s agility, configurability and capacity to grow with us makes  them a good cultural fit as a technology partner.”

SnapFulfil CEO, Tony Dobson, added: “Bloom & Wild is a great British  success story with ambitions for further growth and we are thrilled to  be their chosen WMS partner. They are a savvy business and understand  that an agile and responsive warehouse is at the heart of a dynamic  order fulfilment operation.”

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