As part of its rapidly evolving omni-channel strategy and ahead of its likely purchase of Arcadia brands Dorothy Perkins, Wallis and Burton, UK-based fast-fashion firm boohoo has be forced to streamline the management of its product experience across its expanding product range and sales channels for internal operations and suppliers.
Since its launch in 2006, boohoo has grown rapidly, adding more than 6000 products per day. The boohoo catalogue now features more than 3 million SKUs sold across a wide range of channels, including an eCommerce website, a mobile app, and a printed catalogue.
To try and keep this in order and to offer the best and most consistent customer experience across these channels, the retailer has started to use a roduct experience management (PXM) platform from Akeneo.
Boohoo will use the PXM platform to increase sales, reduce time to market, and boost productivity of a team of 250 employees and more than 600 suppliers by offering a dedicated solution for all product information, while streamlining internal processes.
This, says boohoo, will help the company grow and scale its business more quickly and unlock rapid growth.
The platform additionally empowers boohoo to centralise product information and quickly measure product data quality and consistency, while driving improvements in product information to deliver compelling, consistent, and personalised product experiences across sales channels.
“So far, we have been managing our product information manually, which was time-consuming and a drain on resources,” says Steve Nolan, Head of Technology at boohoo. “By implementing Akeneo PIM, we will increase efficiency and accelerate our time-to-market while also improving our product data and product experience.”
James Barlow, UK Country Manager at Akeneo, adds: “We’re excited to see the difference Akeneo’s PXM solution can make for boohoo. Improving product data quality and product experience often has a notable impact on a company’s conversion and growth rates, so I’m confident this partnership can help the company reach its growth goals.”