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Boots to debut beauty-only store at Battersea Power Station

Boots is to open its first-ever beauty-only store at Battersea Power Station later this year.

The 11,200 sq ft store will create a new destination for beauty lovers to try out new products, looks and trends, the retailer claimed, with more than 250 cosmetics, skincare and haircare brands available to purchase.

The move follows Boots’ continuation of investing in its beauty halls and advisors across its UK portfolio.

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These newly reinvented beauty halls have been the first to stock trending new brands, including Grown Alchemist, Sol De Janeiro and Function of Beauty, alongside cult beauty icons, Kylie Cosmetics, NARS, MAC Cosmetics and Drunk Elephant.

On opening, the Leading Retailer will also introduce all of the new beauty brands to its online site, allowing customers to access these new favourites from as soon as the next day, with click-and-collect available at over 1,600 stores.

“Our new Beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme,” Boots beauty director Paul Niezawitowski said.

“Boots continues to invest in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”

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Boots features as a Case Study in the 2022 United Kingdom Beauty ecommerce sector report, which delves into the vibrant UK Beauty market, offering a strategic and commercial overview of the UK customer, the growing impact of digital and retailers at the forefront of innovation.

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