Boots has launched a new skin service offering customers a way to access expert advice and diagnosis of common conditions, without the need for a GP appointment.
The new online tool from the health and beauty retailer can help uncover conditions such as psoriasis, eczema, dermatitis, acne and rosace, with data from the British Skin Foundation showing over 70% of people in the UK have visible skin conditions or scars that affect their confidence.
Boots Online Doctor skin services have seen a 68% increase in patients year-on-year, as demand for expert dermatological advice continues to soar.
Customers can now get a diagnosis alongside clinical advice and recommended next steps, costing £25 per assessment, by logging onto Boots Online Doctor and completing a questionnaire. Supporting images can also be uploaded. A Boots Online Doctor clinician will review and be in touch within 24 hours with a diagnosis, clinical advice and recommended next steps.
The new skin services have been developed by Dr Susie Gawler, Clinical Lead for Acne and Skin at Boots Online Doctor. An accredited GP with a Postgraduate Diploma in Clinical Dermatology, Gawler said: “We are delighted to introduce these new skin services to Boots Online Doctor, making clinical dermatological advice available quickly and conveniently to everyone.
“We expect to see many patients seeking a diagnosis or clinical opinion on their skin conditions or coming to us for advice and treatment options. We hope the new services will be convenient for those who face longer waiting times to see their GP or find the cost of a private dermatologist prohibitive.”
Boots is also offering dermatological training to over 4,000 of its pharmacists across the UK. Developed in conjunction with leading dermatologist Dr Justine Hextall, the enhanced training will enable Boots pharmacists to offer advanced clinical skincare advice in store for free, without the need for an appointment.
Over 1,200 Boots Beauty and Healthcare Specialists have received additional skincare training to give them a better understanding of different skin types and conditions.
Additionally, for customers shopping online a new Skin Hub is now available on boots.com. It is designed to offer free advice and educational content across many areas of skincare. It allows customers to navigate information about a wide range of skin types, concerns and conditions alongside products and services that can help them.
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