Boots has bolstered its 500-strong lineup of beauty brands with labels including Prada Beauty, Floral Street, Made By Mitchell, The Beauty Crop, Tree Hut, Laneige, Supergoop, Beauty of Joseon, and more added.
“It is such an exciting time to be a beauty lover – the industry is evolving quicker than ever before, with new brands emerging and reaching cult-like status in a matter of weeks. As the home of beauty on the high street, we are committed to bringing the very best of beauty to our customers,” said Alice Rafferty, director of luxury beauty and cosmetics at Boots.
“We are welcoming more of the brands they want to see to our shelves and making the most in-demand products more accessible.”
It comes as the retailer launched a major marketing campaign inviting the nation to make more room for beauty products in their lives. The ‘Make More Room for Beauty’ campaign is Boots biggest ever dedicated beauty campaign and it’s first campaign specifically designed to reach an audience of under-35 beauty consumers. The 360-degree campaign spans TV, OOH, print, radio, digital display, paid and owned social, PR, email and instore marketing.
“The new innovative formats we have introduced are unmissable and perfectly showcase the huge range of brands we now stock,” added Pete Markey, chief marketing officer at Boots.
“I love the humour we’ve built into the films – I hope they raise a smile with customers as they try to make more room for the new beauty goodies they’ve picked up at Boots!”
An exclusive Key Player profile looks at how Boots has not only cornered the UK market for health and wellbeing but is also becoming a trusted place for advertisers too.
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